Landing pages to help boost ad conversion and test-drive future UX

Pixelroad and GRO Media collaborated to help Learn&Co improve ad conversions by developing 12 optimised landing pages tailored for their Google Ads campaigns. The project enhanced user experience, increased engagement, and provided valuable A/B testing insights to guide their future website redesign.

Project Overview

Learn&Co, a language tutoring company, needed high-performing landing pages to improve ad conversion and test a new UX approach. Pixelroad and GRO Media collaborated to develop and launch 12 dedicated landing pages tailored for their Google Ads campaigns, resulting in higher conversions, better user experience, and successful A/B testing insights to guide their future website redesign.

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"Working with Pixelroad has been an absolute pleasure. They bring a rare mix of creativity, technical expertise, and collaboration that makes every project feel effortless. "

Maria Toubbe

CEO & Founder

Client Background

Learn&Co is a premium language tutoring company offering expert-led lessons in multiple languages. With a strong reputation and growing demand, their digital strategy focused on maximizing ad performance and enhancing user experience before committing to a full-scale website redesign.

Project Challenges

Learn&Co’s existing landing pages weren’t optimised for specific campaigns, leading to low conversion rates and an inconsistent user experience.

Low Ad Conversion Rates

The existing pages weren’t optimized for specific campaigns, leading to lower engagement and conversion.

Inconsistent UX Across Pages

Users experienced different designs and messaging, affecting brand continuity.

Need for UX Validation

Before overhauling the entire website, Learn&Co wanted to test a new UX approach with landing pages.

Solution

We developed 12 custom landing pages tailored to specific Google Ad campaigns. Each page was optimised for conversion, engagement, and UX consistency, helping Learn&Co validate their future website direction.

Targeted Campaign Design

Each page was aligned with its respective Google Ad campaign to improve audience relevance and conversion rates.

Optimised UX & Performance

Faster load speeds, mobile optimization, and intuitive layouts created a smoother user experience.

Data-Driven A/B Testing

The new UX framework was tested against the previous design, providing valuable insights for the future site-wide redesign.

Learn&Co Achieves Higher Conversion Rates & UX Insights

By launching targeted, high-converting landing pages, Learn&Co improved ad performance while gaining key UX insights to inform their upcoming website transformation. This project proves the power of strategic, data-backed landing page design in digital marketing success.

Boosted Ad Conversions

The dedicated landing pages significantly increased conversion rates compared to previous generic pages.

Improved User Experience

A cleaner, more engaging experience reduced friction and improved engagement.

Successful A/B Testing

The data collected provided valuable insights, confirming which UX elements will be adopted in Learn&Co’s full-site redesign.

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