Developing a new website and implementing a comprehensive digital strategy with a strategic blend of SEO, compelling content, and paid media, we positioned EcoBlue as a trusted pool and spa provider in Dorset and Hampshire – enhancing their visibility, credibility, and lead generation.
EcoBlue’s lack of an online presence created multiple challenges
Potential clients searching for pool and spa services online could not find EcoBlue, resulting in missed opportunities to reach their target audience.
Without an online platform to showcase their experience, qualifications, and commitment to quality, EcoBlue struggled to establish credibility with clients who rely on online research.
EcoBlue’s inability to visually communicate their premium services and exceptional results made it difficult to stand out from the competition.
To overcome these challenges, we implemented a comprehensive digital strategy for EcoBlue, focusing on four key elements:
We designed and developed a professional website that acted as EcoBlue’s digital storefront. The website established credibility by showcasing EcoBlue’s expertise, premium services, and commitment to quality.
Each webpage was optimised for search engines, ensuring that potential clients searching for pool and spa services in Dorset and Hampshire would find EcoBlue prominently in search results. This increased visibility to a targeted audience, helping EcoBlue reach those searching for their specific services.
We partnered with a specialist marketing agency to develop a paid media strategy alongside the website launch. This approach reached EcoBlue’s target audience through targeted advertising and helped generate leads quickly.
