WooCommerce to Shopify: Re-Platforming a Global Skincare Brand

We helped Enudium, a fast-growing skincare brand, transition from WooCommerce to Shopify, enhancing site performance and equipping them with the tools to scale their digital brand experience globally.

Project Overview

Enudium, a skincare brand looking to migrate from WooCommerce to Shopify to improve performance, manage multiple currencies, and scale globally. The re-platforming led to a modern, conversion-optimised site with enhanced speed and scalability, resulting in improved conversion rate and a significant reduction in page load times.

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"Working with Oli on transferring a WP store to Shopify was an absolute pleasure. He is a true professional with excellent communication skills and a high level of attention to detail."

Saleem Yaqub

Director, GRO Media

Client Background

Enudium is an established skincare brand that has built a strong following in its home market, known for delivering high-quality, scientifically formulated skincare products. With a loyal customer base and a commitment to effective skincare, Enudium aimed to expand globally and take advantage of Shopify's global selling tools, such as Shopify Markets, to reach new audiences.

Project Challenges

Enudium faced limitations with WooCommerce, particularly in scaling for higher traffic, managing multiple currencies, performance across regions, and maintaining robust integrations. These issues made it essential to find a more reliable and scalable e-commerce platform.

Solution

We re-platformed Enudium’s online store from WooCommerce to Shopify, leveraging Shopify’s tools to enhance performance and scalability. The migration also provided an opportunity for a complete redesign to improve user experience and boost conversions.

Results from Enudium's Store Migration

By migrating to Shopify, Enudium now has a scalable, visually stunning, and conversion-optimised e-commerce site. The improved performance and user experience have led to increased customer engagement and sales, positioning Enudium for long-term success in the skincare market.

Improved Conversion Rate

Significant improvement in conversion rate within the first few months.

Reduced Page Load Times

Noticeable decrease in page load times, creating a frictionless shopping experience.

Performance at Scale

Shopify's infrastructure allows Enudium to handle high traffic without compromising speed.

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