Rebrand & Website Relaunch: A Digital Transformation for Growth

Pixelroad and GRO Media collaborated to deliver a holistic digital transformation for Shoots Plants, covering every aspect from research to execution.

Project Overview

Shoots Plants needed a complete digital transformation to modernise its brand, website, and marketing strategy. Pixelroad and GRO Media collaborated to revamp their branding, create a high-impact UI/UX, build a new B2B website (WordPress) and DTC store (Shopify), and implement a data-driven digital marketing strategy. The results? Multiple high-value B2B leads within 36 hours and record-breaking conversion rates.

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"I cannot fault any part of the process - the workmanship, communication, and end results - as a business owner, you hope to feel secure with your investment, and you made that easy."

Tyler Ellis

Managing Director, Shoots Plants

Client Background

Shoots Plants is a London-based plantscaping studio that transforms spaces with innovative, sustainable plant designs. Specialising in hospitality, tech, and commercial projects, they’ve worked with brands like The Ivy, Côte Brasserie, Rosa’s Thai and Drake’s. Their team of designers and plant experts focuses on longevity, simplicity, and environmental impact, creating vibrant, functional greenery for businesses. With a commitment to innovation and well-being, Shoots Plants enhances both aesthetics and atmosphere.

Project Challenges

Shoots Plants, needed a fresh digital presence to engage both B2B and DTC audiences. Their existing brand and website lacked the clarity and impact required to stand out in a competitive market.

Outdated branding and visual identity

The previous brand lacked a cohesive look and feel, making it difficult to convey professionalism and credibility.

Disconnected user experience across digital platforms

The website and digital assets did not offer a seamless experience, leading to user confusion and lost engagement opportunities.

Limited digital marketing strategy to attract and convert leads

Without a structured approach to digital advertising and lead nurturing, the business struggled to maximise its online potential.

Solution

Pixelroad and GRO Media collaborated to redefine Shoots Plants’ brand, user experience, and digital strategy through a holistic transformation.

Rebranding with a Modern Visual Identity

Developed a modern identity with a new logo, brand guidelines, and refined messaging to create a consistent and compelling brand image that resonates with both B2B and DTC audiences.

Optimised Websites for B2B & B2C Audiences

Built a high-performing marketing site (WordPress) with an intuitive user experience and an optimised Shopify DTC store designed for seamless browsing and high conversion rates.

Cross-Platform Targeted Marketing Strategy

Implemented advanced conversion tracking, Google and social ads, and a new CRM system to enhance lead tracking, improve audience targeting, and maximise marketing ROI.

Driving Business Growth For Shoots Plants Through Digital Excellence

Shoots Plants saw immediate and measurable improvements following the digital transformation. The combination of a stronger brand identity, optimised websites, and a data-driven marketing strategy resulted in impressive business growth and increased market credibility.

Immediate success

Securing multiple high-value B2B leads within the first 36 hours of launch

Performance Boost

Delivered the brand’s highest-ever conversion rate, with a noticeable increase in lead volume.

Refined Digital Presence

Strengthened brand credibility as an industry leader with a cohesive identity across digital platforms.

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