Shoots Plants
Rebrand & Website Relaunch: A Digital Transformation for Growth
Pixelroad and GRO Media collaborated to deliver a holistic digital transformation for Shoots Plants, covering every aspect from research to execution.
I cannot fault any part of the process - the workmanship, communication, and end results - as a business owner, you hope to feel secure with your investment, and you made that easy.
Project overview
Shoots Plants needed a complete digital transformation to modernise its brand, website, and marketing strategy. Pixelroad and GRO Media collaborated to revamp their branding, create a high-impact UI/UX, build a new B2B website (WordPress) and DTC store (Shopify), and implement a data-driven digital marketing strategy. The results? Multiple high-value B2B leads within 36 hours and record-breaking conversion rates.
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Client background
About Shoots Plants
Shoots Plants is a London-based plantscaping studio that transforms spaces with innovative, sustainable plant designs. Specialising in hospitality, tech, and commercial projects, they’ve worked with brands like The Ivy, Côte Brasserie, Rosa’s Thai and Drake’s. Their team of designers and plant experts focuses on longevity, simplicity, and environmental impact, creating vibrant, functional greenery for businesses. With a commitment to innovation and well-being, Shoots Plants enhances both aesthetics and atmosphere.
The challenge
Project challenges
Shoots Plants, needed a fresh digital presence to engage both B2B and DTC audiences. Their existing brand and website lacked the clarity and impact required to stand out in a competitive market.
Outdated branding and visual identity
The previous brand lacked a cohesive look and feel, making it difficult to convey professionalism and credibility.
Disconnected user experience across digital platforms
The website and digital assets did not offer a seamless experience, leading to user confusion and lost engagement opportunities.
Limited digital marketing strategy to attract and convert leads
Without a structured approach to digital advertising and lead nurturing, the business struggled to maximise its online potential.
What we did
Solution
Pixelroad and GRO Media collaborated to redefine Shoots Plants’ brand, user experience, and digital strategy through a holistic transformation.
Rebranding with a Modern Visual Identity
Developed a modern identity with a new logo, brand guidelines, and refined messaging to create a consistent and compelling brand image that resonates with both B2B and DTC audiences.
Optimised Websites for B2B & B2C Audiences
Built a high-performing marketing site (WordPress) with an intuitive user experience and an optimised Shopify DTC store designed for seamless browsing and high conversion rates.
Cross-Platform Targeted Marketing Strategy
Implemented advanced conversion tracking, Google and social ads, and a new CRM system to enhance lead tracking, improve audience targeting, and maximise marketing ROI.
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The results
Driving Business Growth For Shoots Plants Through Digital Excellence
Shoots Plants saw immediate and measurable improvements following the digital transformation. The combination of a stronger brand identity, optimised websites, and a data-driven marketing strategy resulted in impressive business growth and increased market credibility.
Immediate success
Securing multiple high-value B2B leads within the first 36 hours of launch
Performance Boost
Delivered the brand’s highest-ever conversion rate, with a noticeable increase in lead volume.
Refined Digital Presence
Strengthened brand credibility as an industry leader with a cohesive identity across digital platforms.
